I distinctly remember the moment when I transitioned from a starving college student and entered the adult world—and beer played an essential role.
It was a gorgeous, sunny day in Santa Cruz, CA, and I popped over to the corner market to grab a few brews to take with me to the beach. As I stood looking at the shiny, colorful beverage display, I had the groundbreaking realization that life is too short to drink bad beer. I could no longer think of a valid reason to resist the smooth, full-bodied, complex craft beers that had thus far been reserved for only the most special occasions. While I can’t quite remember the exact beer I chose for the beach that day, I do remember it as the beginning of my ongoing love affair with (good) beer.
Now, in the wake of leaving a career in book publishing, I’m embarking on a new journey. A journey to explore the provocative world of brewery culture. Although I’m beginning this blog as simply a curious beer enthusiast, I hope that through exploration I will someday become an industry insider, and enjoy the beeresistible joie de vivre that comes from sharing my love for this inspiring beverage.
Thanks for reading!
* beer blog * beverage industry * craft breweries *